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About Us

Where we come from
The Deesan Group was established three decades ago by Chintan Amrishbhai Patel. Along with overseeing the management of Shri Vile Parle Kelavani Mandal (SVKM), Deesan Group successfully operates in 6 major business segments such as Agro-based Edible Oil, Infrastructure, Yarn, Shirting Fabrics, Co-operative Farming, and Home Textiles. Founded by mom-extraordinaire Hiral Patel, Bonheur is an umbrella brand of Deesan Group’s flagship company Krushna Cortex, that manufactures and distributes Terry Towels.
Inspired by the French word Bonheur (which means happiness), we hope to bring happiness and unmatched comfort to adults and little ones with our products.
The beginning of Bonheur Kids
It all started with motherhood. As a proud mother of two, and a doting godmother to my nieces and nephews, I always wanted the best for them. 
As i navigated their growing years with ever-escalating needs, my pursuit for excellence persuaded me to expand Bonheur into a new vertical that combined my love for design with my passion for children’s comfort, giving rise to Bonheur Kids.
Bonheur Kids produces India’s first yarn-dyed towels for kids. These towels are made with 100% organic cotton while being supremely soft, ultra-absorbent, and strikingly adorable. Unlike most printed towels with hazardous inks, Bonheur Kids’ towels are completely free of chemicals and woven in the most beautiful colours and whimsical patterns.
Whether your kid hates bath time or is simply grumpy from lack of sleep, these playful designs are just what they need to brighten their day. Spark a smile in your bundle of joy and make bath time a fun (and safe) time with Bonheur Kids.
I’m humbled to become a part of your family and bring the best of comfort to your homes.
A proud mompreneur,
Yours truly,
Hiral Patel